Skip to content
Work with S.A.F.E. GLOBAL — The Industry's #1 Experiential Global Events ✦ WBFF ✦ Swim The Globe ✦ Edgar Entertainment ✦ World of Wellness ✦ Swim & Active Fashion Week™ ✦ Fusion Fashion ✦ Vazcaya Fashion ✦ The Jeffery Lubin Group ✦ Franz Orban Consulting ✦ Paul & Alison Dillett ✦ and more ✦

Where Fashion Entertainment Meets the Future — World of Wellness New York Fashion Week 2026

Where Fashion Entertainment Meets the Future.
Fashion. Wellness. Technology. Culture. Entertainment.

Where visionary brands, groundbreaking designers, influential creators, bold innovators, and cultural tastemakers unite to create the moments that define what's next.

NYFW Show TicketsDesignersSponsorshipModel CastingMedia
Vogue ✦ Harper's Bazaar ✦ Forbes ✦ WWD ✦ Elle ✦ Cosmopolitan ✦ GQ ✦ Vanity Fair ✦ Allure ✦ W Magazine ✦ Miami Herald ✦ Ocean Drive ✦

The runway is just the beginning.

Fashion gets attention.
Experience creates connection.
WOW creates impact.
One platform. Infinite possibilities.
Don’t just attend NYFW, own a moment.
01 / What we do
High fashion runway show, model in red gown
Backstage → runway, in one continuous motion.
Production · Curation · Press

Not just a show.
An entertainment platform.

World of Wellness is the production company fashion and wellness brands hire when they need more than a booth. We design the runway, build the activation, fill the room and make sure the right press, buyers and creators are watching.

Swim, active, resort, beauty, longevity, biohacking, hospitality and more. One amazing team, one global point of view, one machine for visibility, now bringing that same energy to New York.

Shawn Kaplan, FounderWorld of Wellness Holdings · S.A.F.E. Global
What we produce

Eight ways to put your brand
in the room.

01 / 08
Runway

Fashion Shows

Fully produced runway shows for swim, active and ready-to-wear. Casting, styling, music, lighting, video, press.

FormatRunway
ModelsAgency
Capture4K Multi-cam
02 / 08
Wellness

Wellness Programming

Movement, breathwork, sound, longevity panels and recovery built into your activation. Founder led, audience ready.

FormatLive
ModalitiesMultiple
CapacityCurated
03 / 08
Biohacking

Recovery Lounge

Red light, IV, cryo and recovery activations co-produced with leading clinics and longevity brands.

FormatLounge
PartnersClinics
AccessBranded
04 / 08
Clean Beauty

Atelier Market

Curated retail and sampling environments for next-generation beauty and lifestyle houses. Founder led, buyer facing.

HousesCurated
FormatMarket
BuyersDirect
05 / 08
Nightlife

Rooftop & After Dark

Headline talent, branded environments, photography and social capture — New York's version of the pool party.

FormatRooftop
TalentHeadline
CaptureEditorial
06 / 08
Hospitality

Private Dinners

Private dinners, member salons and after parties that turn buyers, press and creators into actual relationships.

FormatPrivate
HoursEvening
AudienceDecision makers
07 / 08
Conversations

The Salon

Panels, fireside chats and press moments that put founder voices in front of editors and cultural press.

FormatPanels
AudiencePress
CaptureEditorial
08 / 08
Installations

Brand Activations

Immersive installations and experiential design that turn a brand story into a physical room people post.

FormatInstallation
BuildCustom
AccessOpen
02 / Who shows up

The room you actually want.
Curated, never crowded.

Fashion leadership

Creative directors, founders and head buyers.

Luxury retail

Department, boutique and concept buyers across categories.

Wellness founders

Longevity, performance, recovery and clean beauty operators.

Cultural press

Editors writing the next chapter of fashion, beauty and wellness.

Creators & talent

A short, by-name list of cultural voices that move product.

HNW guests

Members, collectors and patrons of the houses we present.

The Main Event

City of Stars,
The WOW Shows

Walkthrough not loading? Open the Matriarch 3D walkthrough in a new tab →

Matriarch main runway room lit for a fashion showView in 3D →Matriarch cocktail lounge with skyline viewsView in 3D →Matriarch main stage during a live eventView in 3D →
September 10, 2026 · Midtown Manhattan

Step into the NYFW energy at World of Wellness New York Fashion Week — Powered by S.A.F.E. — Bogearts of Stars, taking place September 10 at Matriarch in Midtown Manhattan.

Beginning at 2:00 PM, the event features runway shows every hour, presenting designers and emerging creative talent across fashion, activewear, beauty, wellness, culture and art. Guests will also experience immersive brand activations and appearances by television personalities, celebrities, influencers and other special guests.

General admission tickets provide access to Capital Circle Happy Hour, the runway experience and late night entertainment, while VIP tables offer premium seating, elevated hospitality and bottle service for guests who want to experience the shows in style.

More than a fashion show, WOW New York Fashion Week brings runway, entertainment, media, brands and culture together under one roof.

DateSeptember 10, 2026
Doors Open2:00 PM
VenueMatriarch — 512 West 42nd Street, New York, NY
TicketsGeneral Admission · VIP Tables with Bottle Service
LocationThe Matriarch, 512 W 42nd St, New York, NY 10036, USA
Join us for an unforgettable day of fashion, influence and entertainment in the heart of New York City.
Get Tickets
Opening Evening

NYFW Happy Hour
an evening with The Capital Circle

The Lounge at Matriarch, home of the NYFW Happy Hour
Thursday, September 10, 2026 · 5:00 PM · New York City

NYFW Happy Hour

WOW NYFW and The Capital Circle invite you to an exclusive Happy Hour Evening — NYFW's hottest evening on Thursday, September 10, 2026 — an unforgettable evening celebrating fashion, art, music, philanthropy, and meaningful connection.

Hosted by the Miami Chamber of Commerce Dubai, Hampton NYC in collaboration with Sports Active Fashion Entertainment (S.A.F.E.).

This elevated evening brings together leaders from fashion, art, venture capital, private equity, real estate, wellness, technology, and international business across New York, the Hamptons, Miami, Dubai, and beyond.

Hosted by NYC's own Richie Hosein — President of the Miami Chamber of Commerce Dubai, Hampton NYC, local leader, entrepreneur, and philanthropist. Co-hosted by Shawn Kaplan, Founder of Sports Active Fashion Entertainment (S.A.F.E.) Global.
Pre-eventAtelier Market Bazaar — Clean Beauty Lounge · 2:00 PM – 4:30 PM
PartnersMiami Chamber of Commerce Dubai, Hampton NYC · S.A.F.E.
DateThursday, September 10, 2026
Time5:00 PM – 8:00 PM
CityNew York City
ThemeFashion · Art · Music · Philanthropy · Connection
What happens when
  1. 2:00 PM – 4:30 PM
    Atelier Market Bazaar — Clean Beauty Lounge

    The afternoon activations close as the Atelier Market Bazaar — Clean Beauty Lounge transitions for the evening events.

  2. 5:00 PM
    Happy Hour doors

    Hosted bar opens, guest check-in and welcome from Richie Hosein as the evening lounge opens.

  3. 5:30 PM
    Curated networking

    Introductions across fashion, venture, real estate, wellness and international business.

  4. 6:30 PM
    TED Talk Founder Pitch — Fireside Chat — Speaker Panels

    TED-style founder pitch, fireside chat and speaker panels featuring top leaders across fashion, social media, technology, business, raising capital, and health and wellness.

  5. 8:00 PM
    Happy Hour wraps

    The lounge closes as guests continue into the live art and auction evening.

Note: September 10, 2026 falls on a Thursday of New York Fashion Week.
Evening Art Soiree

Curated by Eddy Bogaert
20 Exceptional NYC Artists

5:00 PM – 10:00 PM
Club Room at Matriarch, home of the live art and auction evening
September 10, 2026 · 5:00 PM · New York City

Eddy Bogaert Live Art Evening

Eddy Bogaert, one of New York City's leading artist, curator, will host an unforgettable evening featuring 20 exceptional NYC artists from around the world.

This elevated evening brings together leaders from fashion, art, venture capital, private equity, family offices, real estate, wellness, technology, and international business partners across New York, Miami, Dubai, Monaco, Asia and beyond — a charitable celebration of art, culture, and creativity, including a live art auction, live painting, and interactive sip-and-paint experiences.

Discover emerging talent, connect with fellow art lovers and buyers, and find your next masterpiece.

HostEddy Bogaert — NYC artist, curator & host
Featuring20 exceptional NYC artists from around the world
ExperiencesLive art auction · Live painting · Sip-and-paint
DateThursday, September 10, 2026
Time5:00 PM – 10:00 PM
CityNew York City
What happens when
  1. 5:00 PM
    Live art opens

    20 NYC artists begin creating on-site across the Club Room.

  2. 6:00 PM
    Sip and Paint

    Interactive guest painting sessions alongside the working artists.

  3. 8:00 PM
    Live auction

    Original works go under the hammer, with proceeds supporting the charitable partners.

  4. 8:30 PM
    Bogearts of Stars live art dance/art performance

    Live art and dance duet from the main stage at Matriarch.

A curated roster of painters, sculptors, and mixed-media creators showcasing live at the auction.

The WOW Shows

The WOW Shows
Featuring Global Designers

Global designer runway show at The WOW Shows
September 10, 2026 · 8:00 PM – 11:00 PM · New York City

Featuring Global Designers

The WOW Shows bring together a global roster of designers across activewear, swimwear, resort wear, high fashion, couture and lingerie — a single runway stage presenting the full spectrum of contemporary design.

One stage. Six categories. A world of designers.
DateThursday, September 10, 2026
Time8:00 PM – 11:00 PM
CategoriesActivewear · Swimwear · Resort Wear · High Fashion · Couture · Lingerie
8:30 PM
Bogearts of Stars live art dance/art performance

Live art and dance duet from the main stage at Matriarch.

Designer confirmations are landing daily — the full line-up will be published on the Run of Show as shows are finalized.
View Featured Fashion Designers →
Get TicketsView Run of ShowShow your collection
After Dark

The House of Pure
Secret Celebrity Artist & DJ Sets

Futuristic DJ performing at The House of Pure with laser light show
September 10, 2026 · 11:00 PM – LATE · New York City

The House of Pure

Featuring the hottest secret celebrity music artist and three DJ sets spanning Miami, Ibiza and NYC — a late-night musical journey that carries the energy of the runway into the early hours.

One surprise headliner. Three cities of sound. One unforgettable night.
HeadlinerSecret celebrity music artist — revealed on the night
DJ Sets11:00 PM Miami · 1:00 AM Ibiza · 2:00 AM NYC + Secret Celebrity
DateThursday, September 10, 2026
Time11:00 PM – LATE

The House of Pure — DJ Artist Line-Up

  1. DJ Lil' T (Mikey)DJ@pillowtalkmusic.com(opens in a new tab)
  2. DJ Frank DelourDJ@frankdelour(opens in a new tab)
  3. DJ Ella DarrDJ@elladarr(opens in a new tab)
  4. DJ Tasha RossiDJ@tasharossi(opens in a new tab)
  5. DJ Rob BeerDJ@djrobbeer(opens in a new tab)
  6. LE//ONSax Artist@leonmorleysax(opens in a new tab)
What happens when
  1. 11:00 PM
    Miami DJ set

    South Beach energy opens The House of Pure straight off the runway.

  2. 1:00 AM
    Ibiza DJ set

    White-isle energy takes the booth for the early-morning hour.

  3. 2:00 AM
    NYC DJ set + secret celebrity global renown DJ artist

    The secret celebrity headliner is revealed over a closing New York City set.

The headliner's identity stays under wraps until they take the booth — expect a global name.
Get TicketsView Run of Show

Add to Calendar

Save the full WOW NYFW day — September 10, 2026, 2:30 PM – 3:00 AM — to your calendar.

Add to calendar
Google Calendar
2:30 PM – 3:00 AM · Sept 10 · Matriarch NYC
Next Event

World of Wellness — Spa Day
A Wellness Thank You at Ila Spa

Serene luxury spa interior — Ila Spa New York wellness lounge
September 11, 2026 · 1:00 PM – 4:00 PM · Ila Spa, 455 Madison Ave, NYC

A Wellness Thank You at Ila Spa

The day after the runway — a complimentary wellness celebration honoring the models, designers, influencers and production staff of New York Fashion Week. Hosted by World of Wellness™ in partnership with Ila Spa New York.

One focused afternoon. Complimentary services, wellness drinks & small bites, wellness vendors, gifting products, educational speakers and media spotlight.
DateFriday, September 11, 2026
Time1:00 PM – 4:00 PM (Free Event)
VenueIla Spa New York · 455 Madison Ave, 8th Fl
AdmissionComplimentary — open to the NYFW community
1:00 PM
Guest arrival & welcome wellness drinks

The NYFW community gathers at the Ila Spa wellness space.

1:30 PM
Complimentary wellness services & treatments

Ila Spa opens its treatments to attendees throughout the afternoon.

2:00 PM
Wellness clinic spotlight & media interviews

On-site content creators spotlights and Media and press partners.

2:30 PM
Vendor product gifting & sampling

Wellness partners bring products and gifting for members and attendees.

3:30 PM
Small bites, mingling & wrap-up

The afternoon closes as guests connect across fashion and wellness.

Honoring on 9/11 the first responders, models, designers, influencers and production staff who make Fashion Week possible.
Reserve your spotView Run of Show
Work with us

Ready to have
your next global moment?

An invitation to design the next chapter of wellness, fashion and entertainment — this time in New York City.

We respond within 48 hours.
Questions

What you need to know

When and where is WOW NYFW 2026?

The New York edition runs September 10–15, 2026. The flagship day — Thursday, September 10 — takes place at Matriarch in Midtown Manhattan, running 2:30 PM through 3:00 AM.

What happens on the flagship day?

Doors open at 2:30 PM with the Atelier Market Bazaar and Clean Beauty Lounge, followed by the NYFW Happy Hour at 5:00 PM, the Evening Art Soiree curated by Eddy Bogaert, a live art auction at 8:00 PM, The WOW Shows runway, Bogearts of Stars at 8:30 PM, and The House of Pure DJ sets from 11:00 PM.

How do designers apply to show a collection?

Designers apply through the Designers page, choosing a Silver (10 looks), Gold (12 looks), Platinum (15 looks) or Bespoke package. Applications are reviewed and answered within 48 hours.

How can brands sponsor the event?

Sponsorship tiers, activation formats and audience details are listed on the Sponsorship page. Submit an inquiry there and the partnerships team responds directly.

How do models and press get access?

Models submit measurements and portfolios through the Model Casting page. Journalists, photographers and content creators request credentials through the Media Pass page.

How do I buy tickets?

Show tickets are sold through the official NYFW Show Tickets link on this site. For questions, email info@wownyfw.com.